Exploring Ipa Effectiveness Awards 2016 Shortlist Dove

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  • At the end of 2009, Santander didn't exist as a UK high-street brand. Within six years, the bank had emerged as 'king of the ...
  • In 2015 communications helped the Conservatives secure an unexpected General Election victory. This paper demonstrates the ...
  • The 2014 centenary of World War One was a big year for The Royal British Legion. How many organisations would have been ...
  • Before the 2015 General Election, the UK Government set an ambitious target of increasing the number of British expatriates on ...

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This case study shows how the Unilever brand, This is a paper about how marketing can generate the time and money to help a business transform itself in an environment ... This paper outlines an approach for organisations that want to extend existing brand equities into new categories. It sets out how ... The Economist's quality content is a given. But you still need crafted, provocative advertising to make people sit up and take notice ...

To grow its business,Three Mobile, the smallest of the UK's four main mobile networks, needed to give people a reason other than ...

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