Understanding 2014 Ipa Effectiveness Awards Shortlist Expedia
Exploring 2014 Ipa Effectiveness Awards Shortlist Expedia reveals several interesting facts. A campaign that emphasised travel was an investment in self-development and not just a cost helped revive the online travel site's ...
Key Takeaways about 2014 Ipa Effectiveness Awards Shortlist Expedia
- A repositioning as “the heart of popular culture”, revamped advertising strategy and new logo led to a short-term ROMI for the TV ...
- Using a lovable character, Zingy, to promote a message of “low carbon energy at no extra cost”, this campaign delivered a ...
- The road movie, 'Move On', was created with German consumers' suggestions and participation and delivered a profit ROMI of ...
- See what happened at the London Hilton Park Lane black-tie gala ceremony on 27th October
- Analysing 30 years of advertising, including its long-running 'Should have gone to Specsavers' concept, that has delivered a ...
Detailed Analysis of 2014 Ipa Effectiveness Awards Shortlist Expedia
This interactive video campaign for ONLY Jeans, the apparel brand owned by the Danish retailer, Bestseller, following the ... Director Kevin McDonald's movie montage of real Britons at Christmas helped the retailer enjoy £70m incremental profit, a ROMI ... easyJet took its brand upmarket and delivered a ROMI of 17:1 with its pan-european campaign, 'Generation easyJet'.
An overview of a series of campaigns that encouraged Colombian FARC guerillas to demobilise, delivering a ROMI of 8.31:1.
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