Exploring 2014 Ipa Effectiveness Awards Shortlist Only
Exploring 2014 Ipa Effectiveness Awards Shortlist Only reveals several interesting facts.
- A campaign that emphasised travel was an investment in self-development and not
- Increasing awareness of resuscitation techniques via a campaign fronted by footballer turned actor Vinnie Jones delivered an ...
- Analysing 30 years of advertising, including its long-running 'Should have gone to Specsavers' concept, that has delivered a ...
- See what happened at the London Hilton Park Lane black-tie gala ceremony on 27th October
- A provocative campaign for the Heart and Stroke Foundation of Canada informed Canadians that on average, they would spend ...
In-Depth Information on 2014 Ipa Effectiveness Awards Shortlist Only
This interactive video campaign for A repositioning as “the heart of popular culture”, revamped advertising strategy and new logo led to a short-term ROMI for the TV ... Director Kevin McDonald's movie montage of real Britons at Christmas helped the retailer enjoy £70m incremental profit, a ROMI ... With its 'Unexpected bank' campaign, featuring Barry the platypus, the brand challenged low customer expectations of the ...
This campaign, based around calls to try the product for 14 days, increased sales and delivered a short-term revenue ROMI of ...
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