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- In 2015 communications helped the Conservatives secure an unexpected General Election victory. This paper demonstrates the ...
- To grow its business,Three Mobile, the smallest of the UK's four main mobile networks, needed to give people a reason other than ...
- This paper outlines an approach for organisations that want to extend existing brand equities into new categories. It sets out how ...
- This case study shows how the Unilever brand, Dove, articulated a strong point of view that beauty should be a source of ...
- This is a story of how a video gaming-centric strategy at Mattessons Fridge Raiders created a new commercial and creative era for ...
Detailed Analysis of Ipa Effectiveness Awards 2016 Shortlist Wall S
Before the 2015 General Election, the UK Government set an ambitious target of increasing the number of British expatriates on ... In 2013, Volkswagen Commercial Vehicles (VWCV) UK faced competition from market leaders and economy brands with much ... McVitie's was a sleeping giant in the UK sweet biscuit category. Despite its size and history, the brand did not enjoy fame or ...
Stoptober is a public health intervention created through marketing. It has been used to save thousands of lives in England and ...
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