Exploring 2014 Ipa Effectiveness Awards Shortlist Karcher
Exploring 2014 Ipa Effectiveness Awards Shortlist Karcher reveals several interesting facts.
- A campaign that emphasised travel was an investment in self-development and not just a cost helped revive the online travel site's ...
- This campaign, based around calls to try the product for 14 days, increased sales and delivered a short-term revenue ROMI of ...
- A repositioning as “the heart of popular culture”, revamped advertising strategy and new logo led to a short-term ROMI for the TV ...
- Director Kevin McDonald's movie montage of real Britons at Christmas helped the retailer enjoy £70m incremental profit, a ROMI ...
- Stoptober is a public health intervention created through marketing. It has been used to save thousands of lives in England and ...
In-Depth Information on 2014 Ipa Effectiveness Awards Shortlist Karcher
TV and other media were used to demonstrate this new cleaning device, leading to a revenue ROI of £20.60 for every £1 spent. This interactive video campaign for ONLY Jeans, the apparel brand owned by the Danish retailer, Bestseller, following the ... A challenge to create a snacking device for video gamers engaged teenagers and delivered an ROI of £2.03 for every £1 spent. With its 'Unexpected bank' campaign, featuring Barry the platypus, the brand challenged low customer expectations of the ...
Encouraging people to test their fire alarms twice a year when the clocks changed, delivered an estimated ROMI of £7.12 in cost ...
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